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The Irish Advantage
The Irish Advantage is Enterprise Ireland’s brand and marketing programme promoting the best of Irish export capability worldwide.
It refers to the competitive advantage that Irish partners deliver in almost every sector, putting Ireland at the center of the global economy.
To deliver this EI required a sophisticated digital campaign infrastructure to target B2B customers globally with a key focus on generating leads and improving users’ ability to digest important information.
We developed a localised campaign website with several country domains, merging physical and digital worlds in six different languages.
Site architecture and UX were specifically designed to take key personas from awareness to conversions and capture detailed data on leads for marketing automation.
Key user journeys were streamlined to minimise effort, improving online interactions and engagement between prospects and potential buyers.
The website solved unique business challenges between international companies and Irish suppliers with tailor-made solutions, a partnership approach and market-leading innovation.
The website generated leads across multiple sectors internationally, often exceeding targets and delivering high-value leads with maximum efficiency across multiple sites.
The concept for Irish Advantage is founded in Ireland’s ability to collaborate and innovate which was also at the centre of our client relationship, turning this project into a strong partnership with a key focus on Continuous Improvement.