Challenge

The Mater Foundation is the official fundraising body of the Mater Misericordiae University Hospital.

Their purpose is to enable financial support for Mater Public Hospital so that they can provide world-class care for their patients. To achieve this, they approached about designing and developing a website that would inspire financial support and help them reach their fundraising objectives.

Solution

Balancing the organisation’s objectives and visitors needs, we started by focusing on key user journeys to design a website that provided information in a clear and digestible way and inspired users to take action.

Functionality, Usability and User Experience were specifically designed to make donations easy and straightforward and take key personas from awareness to conversions, allowing the Mater Foundation to create a strong connection between donations and their impact, and trigger a sense of urgency to motivate people to donate and make a difference.