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Pay Per Click Services
We use effective PPC strategies to help your business stand out and get the best return on investment.
Why Choose Us As Your PPC Partner
Running ads is simple. Making them profitable isn’t. That’s where we come in.
At Total Digital, we combine data-driven strategy with hands on expertise to ensure your campaigns deliver measurable results.
We go beyond managing ads. We continuously test, refine, and optimise performance to ensure every euro delivers more leads, more sales and less wasted spend.
Our PPC Services
1. Google Ads Management
We set up and manage Google Ads campaigns that help your business reach the right people when it matters most.
2. Remarketing Campaigns
We help your brand stay visible by using remarketing strategies that encourage visitors to return and become loyal customers.
3. Conversion Rate Optimisation
Getting clicks is only the beginning. We improve your ads, landing pages, and funnels to help turn visitors into customers.
4. Performance Tracking & Reporting
We keep things clear and straightforward with reports that show exactly how your budget is spent and what’s working.
Ready to see better results?
Contact us today to get started.
Why PPC Matters
Imagine this: you’ve built something incredible.
A product people crave. A service solving real problems. A story worth sharing.
But here’s the thing: the world is noisy.
Your customers are searching, scrolling, clicking and you’re one voice in a crowded room. That’s where PPC comes in.
PPC doesn’t wait. It puts you in front of the people who need you, at the moment they’re ready to act.
It skips the line, cuts the noise, and connects your offer with those already looking.
Because having something great isn’t enough. Sometimes you just need to show up first.
Get a Free PPC Audit Today
Find out what’s holding your site back today.
The sooner you act, the faster you grow.
Our Clients
CLIENTS WE HAVE PARTNERED WITH TO CREATE IMPACT.
Having worked with Total Digital for over 7 years, I can happily say it has been a pleasure. Christian, Manuela, Yauheni and all the team couldn’t be more helpful with our projects through the years. Their attention to detail, rapid response and support have been immense. Looking forward to working you in the future.
Total Digital transformed my website!
Total Digital are one of the most professional and easy to work with companies I have experienced.
They were able to turn my wishes, ideas and thoughts into reality and even improve on them. Always available to answer any queries and completed the job within a strict timeframe.
Could not recommend them more.
Manuela & Liam were excellent throughout the entire process and showed flexibility as our needs changed. Really enjoyed working with all at Total Digital.
Full service Marketing agency with many talented people. My experience working with Total Digital over several years has been very good and I value their support.
Total Digital has proven to be a great partner in helping us to integrate our traditional website and ecommerce platform this year. The launch went smoothly, and they continue to support us with any minor follow-through details needed. Their team is professional and highly skilled.
Total Digital delivered an amazing rebrand for us. The team took our vision and ran with it, and it has really brought our brand to the next level.
Liam kept everything on track and was easy to deal with the whole way through. Richard’s design work really captured the look and feel we were after. And Lukasz on devl went above and beyond with our new website, with great patience throughout, sorting custom tweaks for the team and even delivering WordPress training to get everyone up to speed.
TotalDigtal feels like an extension of our team. Highly recommend to anyone looking to upgrade their website or brand.
The Total Digital team did an amazing job and it garnered high praise and very positive feedback. This has really set the bar high for future website projects within Enterprise Ireland.
FAQs
What is PPC and how does it work?
PPC stands for Pay Per Click, an advertising model where you pay only when someone clicks on your ad.
Google decides where your ad is placed based on your bid and relevance, i.e. how closely your ad and keywords match what people are searching for.
A highly relevant ad can often outrank a higher bid, meaning you can spend less and still appear higher.
What are the most effective bidding strategies for PPC campaigns?
The best bidding strategy for PPC depends on your goals campaign goals, budget and how much data you already have.
–Maximise Clicks is best if you want more visitors to your site.
–Target CPA (Cost Per Acquisition) keeps the cost of each new lead or sign-up within your budget.
–Target ROAS (Return on Ad Spend) focuses on getting more sales revenue for every €1 you spend.
–Maximise Conversions aims to bring you the highest number of enquiries or sales actions overall.
In a nutshell: Use Maximise Clicks for traffic, Target CPA for conversions, Target ROAS for sales, and Maximise Conversions for lead generation.
How can I reduce my cost per click?
You can lower cost per click by making your ads more relevant and improving the page people land on after clicking. Google rewards high-quality, useful ads with lower costs and strong relevance.
Why aren’t my ads showing?
Common reasons include a budget that’s too low, bids that aren’t competitive, targeting that’s too narrow, ads that were disapproved, or policy violations. To fix this, increase your budget, adjust your bids, broaden your targeting, review disapproved ads, or resolve any policy issues.
What makes a PPC landing page convert better?
Great ads won’t deliver if the landing page lets you down. A high-converting page is clear, relevant, fast, and focused. Use strong headlines, trust signals (like reviews or guarantees), and one clear call to action to guide visitors.