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Pay Per Click Services
We use effective PPC strategies to help your business stand out and get the best return on investment.
Why Choose Us As Your PPC Partner
Running ads is simple. Making them profitable isn’t. That’s where we come in.
At Total Digital, we combine data-driven strategy with hands on expertise to ensure your campaigns deliver measurable results.
We go beyond managing ads. We continuously test, refine, and optimise performance to ensure every euro delivers more leads, more sales and less wasted spend.
Our PPC Services
1. Google Ads Management
We set up and manage Google Ads campaigns that help your business reach the right people when it matters most.
2. Remarketing Campaigns
We help your brand stay visible by using remarketing strategies that encourage visitors to return and become loyal customers.
3. Conversion Rate Optimisation
Getting clicks is only the beginning. We improve your ads, landing pages, and funnels to help turn visitors into customers.
4. Performance Tracking & Reporting
We keep things clear and straightforward with reports that show exactly how your budget is spent and what’s working.
Ready to see better results?
Contact us today to get started.
Why PPC Matters
Imagine this: you’ve built something incredible.
A product people crave. A service solving real problems. A story worth sharing.
But here’s the thing: the world is noisy.
Your customers are searching, scrolling, clicking and you’re one voice in a crowded room. That’s where PPC comes in.
PPC doesn’t wait. It puts you in front of the people who need you, at the moment they’re ready to act.
It skips the line, cuts the noise, and connects your offer with those already looking.
Because having something great isn’t enough. Sometimes you just need to show up first.
Get a Free PPC Audit Today
Find out what’s holding your site back today.
The sooner you act, the faster you grow.
Our Clients
CLIENTS WE HAVE PARTNERED WITH TO CREATE IMPACT.
The Total Digital team did an amazing job and it garnered high praise and very positive feedback. This has really set the bar high for future website projects within Enterprise Ireland.
We have undergone a significant ecommerce transformation in collaboration with Total Digital. Their technical ability, strategic thinking and creative workforce have been the key drivers of our successful partnership.
Total Digital has done an exceptional job with our website. Their customer service goes above and beyond whenever I have a revision or inquiry. It is truly a pleasure to work with them
Really good experience with the team at Total Digital on the development of zenair.ie – Quick turnaround, great communication and support throughout the project – Would definitely recommend them.
Total Digital have made it easier for us as a company to grow digitally and ensure we can carry out day to day operations without any concerns, knowing that our platform is properly managed and supported at all times.
We’ve worked with the Total Digital team for the last 4 years with the development of mfcu.ie. Everything from the initial design and website development right through to the ongoing maintenance and support have been exceptional. We would recommend to anyone with similar requirements.
Having worked with the Total Digital team for nearly 3 years now, I can say that the team are highly engaging, competent and professional. From sales to implementation, they perform their scope of services in a highly professional manner and I would recommended them to any organisation looking to enhance or commence the development of their Digital offerings.
We at Fallon & Byrne have had the pleasure of working with Total Digital on our website design, advertising, and ongoing website maintenance and we genuinely could not recommended them more highly.
Their team operates with utmost professionalism at every single touchpoint. They are incredibly responsive, addressing any queries we have with speed and clarity. We are consistently impressed with their talent and knowledge in what they do.
Having worked with various agencies in the past, none have delivered to the standard of Total Digital. We’re delighted to continue working with them and highly recommend their services to anyone looking for expert digital support.
I thoroughly enjoyed working with Liam, Hector and the team. It was my first experience in setting up a working software. The team were understanding on our questions, productive and professional in their approach. I do look forward to working with them again. Thank you.
FAQs
What is PPC and how does it work?
PPC stands for Pay Per Click, an advertising model where you pay only when someone clicks on your ad.
Google decides where your ad is placed based on your bid and relevance, i.e. how closely your ad and keywords match what people are searching for.
A highly relevant ad can often outrank a higher bid, meaning you can spend less and still appear higher.
What are the most effective bidding strategies for PPC campaigns?
The best bidding strategy for PPC depends on your goals campaign goals, budget and how much data you already have.
–Maximise Clicks is best if you want more visitors to your site.
–Target CPA (Cost Per Acquisition) keeps the cost of each new lead or sign-up within your budget.
–Target ROAS (Return on Ad Spend) focuses on getting more sales revenue for every €1 you spend.
–Maximise Conversions aims to bring you the highest number of enquiries or sales actions overall.
In a nutshell: Use Maximise Clicks for traffic, Target CPA for conversions, Target ROAS for sales, and Maximise Conversions for lead generation.
How can I reduce my cost per click?
You can lower cost per click by making your ads more relevant and improving the page people land on after clicking. Google rewards high-quality, useful ads with lower costs and strong relevance.
Why aren’t my ads showing?
Common reasons include a budget that’s too low, bids that aren’t competitive, targeting that’s too narrow, ads that were disapproved, or policy violations. To fix this, increase your budget, adjust your bids, broaden your targeting, review disapproved ads, or resolve any policy issues.
What makes a PPC landing page convert better?
Great ads won’t deliver if the landing page lets you down. A high-converting page is clear, relevant, fast, and focused. Use strong headlines, trust signals (like reviews or guarantees), and one clear call to action to guide visitors.