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EY FS
Shape the future with confidence
Challenge
EY Financial Services Ireland is one of the most respected voices in financial services. Their people produce insights that shape industry conversations at the highest level.
While the quality of the content produced was exceptional, the digital experience didn’t reflect the value of that expertise.
Users struggled to discover relevant insights, follow experts, or explore related topics in a natural way. As a result, their Thought Leadership was simply not leveraged online.
To match the strength of the brand, we had to transform the website into a connected platform built for influence, turning content into impact.
The Solution
We reimagined the site as a connected digital platform designed to drive deeper engagement.
Users can explore topics, follow specialists and move between articles, video and analysis in a way that reflects how modern audiences consume information.
The experience adapts to different levels of intent and available time. Visitors can begin with a coincise AI generated summary, then dive deeper into full articles, related topics and insights as their interest grows. This creates a seamless journey from quick scanning to deeper exploration, making content easier to find and engage with.
THOUGHT LEADERSHIP IN ACTION
EY FS TV
EY FS TV reframes thought leadership as a curated media experience – the first of its kind in professional services.
The experience is structured like a streaming platform, organising content into series and episodes for sectors such as Banking, Insurance and Wealth & Asset Management.
Each channel delivers targeted insights and expert voices for specific audiences, helping users find relevant content while showcasing EY’s depth of expertise across financial services.
Every regulatory shift, every new expert voice adds another episode to a growing library indexed by theme so nothing disappears into a chronological feed. This allows EY’s clients to build familiarity and trust with people months before a conversation happens, transforming transactional content into an ongoing relationship and establishing EY FS TV as a trusted publisher in its own right.
People led design
People are the real asset here and the design fully reflects this.
Insights don’t sit in static reports, the platform brings them to life through the people who shape them, making expertise feel human and accessible.
Leaders are positioned as trusted voices audiences can connect with. Rich expert profiles bring together bios, expertise, authored content and video appearances in one place, making it easy for prospects to find the person who understands their world.
A centralised people directory, filterable by sector, topic and expertise, transforms the traditional team page into a genuine discovery tool that encourages deeper exploration and creates a browsing experience that builds confidence.
Key Functionalities
AI Key notes
AI generated notes give users the essential key takeaways at a glance so users can easily decide whether to read deeper or move on.
AI Enhanced Search
AI powered smart search understands intent, not just keywords, surfacing the right content and unlocking the full depth of EY’s content library.
Lead gen
Every touchpoint is designed to move visitors closer to a relationship with expert profiles and events generating warm leads across multiple entry points rather than relying on a single contact form.
Insights
Insights are categorised by type and sector with links to related articles, experts and FS TV episodes, connecting content and people seamlessly.
Careers
Most careers pages talk about themselves. EY’s helps candidates picture themselves there.
The reimagined Careers section brings “Life at EY FS” to life with real employee stories, giving prospective hires a genuine feel for the culture before they apply.
In a competitive talent market, this helps EY FS stand out by replacing generic recruitment messaging with a more authentic view of what it’s like to work there.
Interview prep content and sector-specific career journeys address the questions candidates actually ask, while integration with FS TV connects recruitment with thought leadership, helping candidates make more informed decisions.
Brand ID and design system
Impact
The site has transformed EY’s digital presence from a content repository into a platform built for influence.
With improved user journeys and content that’s second to none, the site is set up to drive deeper engagement that builds trust, reinforces authority and creates greater connections with the wider community – shaping the future with confidence.