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Garrett
E-commerce website
Challenge
Garrett Metal Detectors is a worldwide leader in the research, development and manufacture of metal detection products.
Their website had a fragmented user experience that couldn’t support their global ambition. With “Garrett.com” and “Garrett Direct” operating as separate platforms, buying journeys were complex and product discovery was difficult.
The business needed a single, scalable e-commerce platform that could serve B2B and B2C audiences, support global growth and reduce operational complexity.
The Solution
We created a unified platform for two distinct audiences with a shared need: faster and confident decision-making.
For hobbyists, the focus was on exploration. We designed journeys that made it easier to browse products, understand options and move from curiosity to action without feeling overwhelmed.
For security professionals, the priority was efficiency and trust. We created direct routes to detailed technical specifications, compliance information and product details, helping users find the evidence they need quickly.
Navigation was restructured around user intent, reducing friction and shortening the path to purchase. Clear categorisation and comparison tools help users make better decisions quickly, across devices.
Innovation
To support Garrett’s global audience, the platform was designed to recognise where users were coming from and guide them towards the most relevant regional experience.
Using IP-based localisation, visitors can be routed to the right products, dealer information, compliance content and contact pathways based on their location.
HubSpot integration added the commercial layer, capturing enquiries with richer context such as region, product interest and user type.
We also created a comprehensive support hub with clear product guidance, manuals, FAQs and troubleshooting content written for different experience levels, reducing reliance on customer service while supporting scalability and operational efficiency.
Design System
FULLY RESPONSIVE & ACCESSIBLE
Website
Ecommerce
We designed the site to drive engagement and conversions.
Animated product cards bring key products to life and encourage exploration, while structured product highlights make it easy for users to quickly understand features, benefits, and use cases.
Customer confidence is reinforced by reviews, providing trusted social proof at key decision points.
A sticky product navigation ensures essential actions, such as “Add to Cart”, are always accessible, reducing friction and supporting higher conversion rates.
B2B Lead Generation Optimisation
IP-Based
Experience Routing
Garrett Installer
Installer is the software bridge between the Garrett Apex detector and the user’s computer. It allows customers to download, install and manage detector updates safely and easily across Mac and Windows.
Total Digital designed and developed the user journeys, interface design, technical architecture, update guidance and community features that supported adoption, feedback and ongoing engagement.
Impact
The result is a platform that functions as a strategic asset, turning good UX into measurable commercial growth and performance tracked in revenue rather than vanity digital metrics.
+26% Revenue growth shows the platform’s impact where it matters most: commercial performance.
+23% Products sold demonstrates broader commercial traction across the product range, supported by a clearer buying experience.
+83% Active users shows stronger engagement across global markets.