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Fintua
Rise above the rest with a unified brand identity and digital presence.
Background
For more than two decades, Taxback International helped the world’s leading businesses take the pain out of global VAT management. As their product set grew, the business saw an opportunity to move beyond the constraints of its old name.
The new brand ”Fintua” signals this shift.
With the identity already developed, Fintua needed a digital presence that could bring it to life for a global audience. We partnered with them to make that happen with a new website, video and branded marketing collateral across channels.
The Solution
We worked closely with Fintua to bring their new identity to life online, showing the full scope of their solutions and presenting a unified platform and brand identity that’s modern, global and cohesive – designed to reach and reassure a worldwide audience.
Alongside the website, we produced a video to introduce the brand with clarity and impact and tell their story in a way that inspires confidence and momentum.
Website
We applied the new brand identity across the site, redesigning key pages and restructuring content to guide users through the platform and its benefits. We also integrated HubSpot CRM to improve lead capture and reporting and managed redirects from legacy domains to maintain visibility and trust.
Design System
Brand Roll Out
We extended the new identity beyond the website, creating a full suite of assets to support Fintua’s rebrand across channels.
We redesigned whitepapers and flyers to align with the new look and feel and created templates for social media to ensure consistency across every touchpoint.
- Flyers & White Papers
- Launch Video
- Social Media Assets
Social Media Templates
CRM Integration
Impact
The rebrand equipped Fintua with a digital presence built to scale globally and connect with clients wherever they do business.
Every asset came together to create a cohesive ecosystem, giving Fintua the tools to tell their story with confidence and optimism.
The result? A platform designed to grow with their ambitions, strengthening Fintua’s position as market leaders and helping them rise above the rest.