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Challenge
Unlisim is changing the lives of people across the globe, shedding pounds and the insecurities that often accompany being overweight. Over the last decade, they have embraced the latest research and technology to redefine weight loss with a holistic approach, where nutrition, mental health, and fitness are interconnected pieces of the same puzzle.
Their challenge was to revamp the current site and create a native Mobile App with additional features, engaging design and content to empower individuals to drop weight while gaining confidence and a renewed zest for life. Their objective was to provide a seamless digital experience with a unified brand identity across web and mobile, with a robust backend to support future growth.
Unislim website
Losing weight is a deeply personal experience that’s physical, pshychological and emotional. Its success depends on the motivation of the people who embark on it and the support they receive along the way.
With this in mind, we set out to support users with clear site navigation and content, ensuring that each step was highly intuitive so that we could nudge people to take action with a compelling UX/UI.
We also incorporated the updated Unislim Brand ID across all features of the website, ensuring UX and UI were flawless on both desktop and mobile.
#LetsDoThisTogether
Key features
Improved Search
Personalised Plan
Recipes
Ecommerce
IMPROVED SEARCH
We enhanced search functionality for local and virtual classes, fully integrated with Google Maps with interactive pins and intuitive filters for an efficient and enjoyable search experience.
HOMEPAGE SURVEY
We created a new website survey that offers a personalised plan, gathers customer data, and boosts registrations, acting as a robust sales engine that generates leads.
IMPROVED RECIPE FUNCTIONALITY
We improved layout and filtering for desktop and mobile with a print-friendly format available on all recipes, for easier access to content across devices.
BEST IN CLASS E-COMMERCE EXPERIENCE
We redefined the online shopping experience with features like pre-checkout account creation, a detailed cart summary, and a seamless checkout process to increase conversion rates.
Unislim Mobile App
Community is at the heart of the Unislim brand, so guided by our user-centric approach, we set out to create an application that fostered a space of connection, inspiration, and mutual support.
The app features a highly intuitive user experience (UX) complemented by a sleek, modern user interface (UI), creating an inviting space where members can engage and find inspiration in each other’s journeys.
Every step is intuitive, making every activity a motivating experience that connects with users personally, creating a sense of teamwork and shared success.
The app offers a seamless interface across various devices, enhanced by Single Sign-On for easy navigation between the app and website, embodying the core essence and values of the Unislim brand. Users can input personal data, track progress, and access a wide range of resources like plans, recipes, and classes, supported by a global community that is second to none.
#TogetherWeRule
New Branding
We updated the new brand ID across web and mobile, providing a cohesive experience that embodies the brand ethos.
Colour Palette
Typography
CTA
Iconography
Impact
Increased Memberships: Significant increase in new members sign-ups post-launch demonstrates the app’s market appeal and user-friendly interface.
Enhanced user engagement: Custom plans aligned with individual goals and lifestyles enhance user engagement with tailored personalisation.
Consistent Brand Identity: The updated Brand ID seamlessly integrates across all touchpoints, reinforcing the bond between Unislim and its community, and ensuring a cohesive user experience.