elfc

  • Website Design & Development
  • Brand Identity
  • Video

Challenge

Headquartered in Shannon, with offices in Boston, London, and Singapore, Engine Lease Finance Corporation (elfc) is the world’s leading engine financing and leasing company.

Their customer base includes some of the world’s most established airlines, newest start-ups, and low-cost carriers around the world.

Elfc’s brand and digital presence no longer aligned with their industry-leading position. A solution was needed to revitalise their brand identity offline and online and create a captivating website that would engage their target audience effectively.

Solution

Our goal was to empower elfcwith a modern digital presence, aligned with their values, ambitions and market position.

Brand Identity: We began by establishing a stronger brand and redesigning their logo, creating a visual identity that reflected innovation and excellence.

Web Design and Development: We then created an immersive online experience that showcased elfc’s extensive engine leasing portfolio. We also introduced lead generation features to allow clients to express interest in engines directly through the website, supporting a more streamlined communication flow.

Video: To bring the brand to life, we also produced an About Us video, and a Life at elfc video showcasing the people who power the business and making the brand feel more human, relatable and authentic.

Brand Identity

Colour Palette
Typography
Buttons

Brand Guidelines

Impact

Together, we achieved remarkable results that have propelled elfc’s digital presence to new heights:

Brand Awareness: The new brand identity embodies elfc’s core values and positions them as industry leaders, with an impressive 30% increase in site traffic compared to the same period last year.

Lead Generation: New lead generation features empower clients to explore elfc’s ngine portfolio, fostering stronger client connections and generating valuable leads.